Unilever: Cup-a-Soup dispenser
The product is the brand. That was the positioning WeLL Design had to consider when taking on the challenge to develop a totally new dispenser for Cup-a-Soup. This meant that brand values like “energy”, “rest break” and “food appeal” had to be considered throughout the design process. They resulted in a unique, patented design for a manually operated dispenser to turn making a cup of soup into an experience in its own right – something with an old-fashioned “do-it-yourself” feel. In fact, this is the first vending machine which can genuinely be described as “attractive”, “fun” and even “sexy”. A dispenser to make your mouth water...
WeLL Designs activities regarding this project included:
Visualisation, Strategic Design, Management, Design, Model Construction, Mechanical Design, Engineering, Patent Application, Prototyping, Testing, Supply Chain
