Seeking a modern, user-friendly alternative to the everyday tube of insect bite ointment, Akzo Chefaro prepared a challenging design briefing: “Elegant but not too cosmetic, functional but not too medical.” With this stick, however, WeLL Design came up with the perfect answer – a product which ticks all the boxes. Applied directly to the skin, the ointment can be rubbed into the bite without making a mess. Clean hands and precise dosages make this a successful innovation.
WeLL Design was responsible for the design and technical development of the stick, with the graphics produced by Du Bois Ording of Bussum.
