CSM: Crazy syrup pen
When confectionery concern CSM was looking for a way to increase its share of the sweet syrup market, it found the answer in the way children love to play about with the syrup they eat on pancakes. The Crazy pen proved the perfect way of tapping into the fun. Now the kids could write and draw in syrup, without making a mess – an unbeatable selling point for their parents and grandparents. This original concept boosted syrup sales and so met all CSM’s objectives. In 1995 recieved CMS for the Crazy syrup pen the Wheel of Retail Food Award.
WeLL Design was responsible for the project management, the product design, engineering and implementation, including supervising mould production.
