Papicolor: Integreat display system
Papicolor approached WeLL Design with an innovative idea: design an economical modular display system for 6000 different paper products in 165 colours. And make it extendible both horizontally and vertically, so that can be installed in any shop.
It was a challenge, but we were able to devise an easy-to-assemble system of open cubes. Accommodating adjustable trays, the contents of each can be arranged in a whole variety of ways. Price tags are displayed in integrated holders and the edges of the boxes are hidden under strips in a choice of colours, with the Papicolor logo at each intersection.
The new system has given Papicolor a unique sales concept: it first sells the retailer full boxes, which can then be refilled in the shop as the need arises.
WeLL Designs activities regarding this project included:
Visualisation, Design, Model Construction, Mechanical Design, Engineering, Prototyping, Testing, Project Management, Supply Chain Sourcing
