Sharing know-how

In the food retail, service and vending market, everyone is currently looking for their own “Senseo concept”: the next combination of food or beverage and dispenser which will conquer the world. In other words, the right match of consumable and hardware to create a must-have captive system.

The consumer trend today is towards personal fulfilment, personal care, good health and good looks. High quality, freshness, responsible consumption and sustainability are shaping the market.

Wageningen University, TNO Food & Nutrition and NIZO Food Research are at the forefront of high-quality research on food issues. Now they have joined forces with WeLL Design to create the Restaurant of the Future, a practical scientific study of the relationship between food, food design and non-food. We are also a member of Food Valley, a co-operative partnership established to put the Netherlands on the map as a food innovator. “Knowledge is power” no longer applies. The mantra now: “Sharing knowledge is power.”

Wherever the government is encouraging innovation, the market is demanding originality and the food industry is looking for collaboration, you will find innovation partner WeLL Design making the impossible possible through original industrial design, product development and engineering.

For more information, please contact Rob Willemsen at rob.willemsen@welldesign.com.