Arcelik – Beko

An international appeal for BEKO

1
Design brief

For its international brand BEKO, Arcelik was looking for an innovative design of a new built-in oven with international appeal.

2
The product

BEKO OIM 25500 X has a large capacity and smart features, including 3D cooking, ‘cool door’ with four layers of glass, two settings for self-cleaning, and last but not least, the lowest noise level in its category.

Beko user interface design

WeLLDesign designed the front of the oven, in close collaboration with Arcelik’s internal design department. The horizontal lines emphasise the oven’s generous internal volume.

industrial design

build-in oven

3
Continuation

BEKO now uses OIM 25500 X’s timeless and distinctive front design with global feel for all its built-in models.

Arcelik Beko household appliances

Awards: iF Award, Plus X Award ‘Design’, Plus X Award ‘Ergonomics’