Huis van Beleg – Tourmalijn

Experiencing pure organic food

1
Design brief

Together with WeLL Design and HAS, Onno Knoppert, director of Huis van Beleg, initiated the project ‘Kill de Portieverpakking’ (‘Kill Portion Packs’).

2
The process

Target was to create a look that suited Huis van Beleg’s quality products. Hard work, quick learning and adapting, creativity, integrated approach; these were the ingredients for the realisation of a totally new concept in fresh products – achieved within 3 months!

During Pressure Cooker sessions we worked in an open innovation setting. Business, marketing, design and production experts worked closely together. The cooperation resulted in a complete solution, including concept realisation, business case, intellectual property, marketing and communication. Concept development is nothing new for WeLL design.

 

3
The result

With Tourmalijn, Huis van Beleg introduces a true fresh food experience for food service customers. An experience comparable to a visit to a deli where ‘tourmalistas’ serve freshly cut meats and cheeses. There are many advantages for customers: an exquisite range of fresh products, expertly trained staff and full taste experience.

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