Legamaster – Design Strategy for Innovation Roadmap

WeLL Design, together with a team of Legamaster, developed an innovation roadmap or Design Strategy for one of the productgroups of this company.

Design Strategy and Innovation Roadmap

The Design Strategy supports companies to decide what they will develop, make and do, and why. The process is a collaboration between design and company strategy.


Together with a team of customers the present ‘dissatisfieds’, user insights, trends and opportunities are identified. This inventory allows us to carry out an extensive process of finding ideas. The criteria we apply are based on the basis of WHY, HOW and WHAT, as well as the company’s strategy.

Confronting ideas with the selection criteria has led to an innovation roadmap that comprises ideas, arranged according to short term development (low-hanging fruit), medium and long term.

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