Histor needed groundbreaking new packaging, aimed at consumers and paint experience, and to find the best design they organised a pitch. WeLL Design entered the pitch with an innovative concept and won the assignment.
For the creation of packaging with added value, WeLL Design began with a painting and decorating session. All aspects involved in painting were included; shelf presence, retail purchase, transport home, opening of the paint can, pouring of the paint and the actual painting itself.
This resulted in a totally new vision, materialised in a square plastic paint pot with rounded edges, easy to hold and easy to pour without spills. WeLL Design developed the concept in close cooperation with PPG and Omefa.
In 1886, the patent for the original paint can was registered. 124 years later, in 2010, Histor introduced Paintcan, a revolutionary plastic paint pot with optimal ease of use and strong shelf presence.
Awards: Gouden Noot (Golden Nugget packaging award) , GIO Award, Dutch Design Award (finalist)