PPG – Histor

Paint experience for Histor; that one solution that makes the difference.

1
Design brief

Histor needed groundbreaking new packaging, aimed at consumers and paint experience. To find the best design they organised a pitch. WeLLDesign entered the pitch with an innovative concept and won the assignment.

ideeschetsen

 

2
Development

For the creation of packaging with added value, WeLLDesign began with a painting and decorating session. All aspects involved in painting were included; shelf presence, retail purchase, transport home, opening of the paint can, pouring of the paint and the actual painting itself.

gebruiker centraal

customer journey

3
The product

This resulted in a totally new vision, materialised in a square plastic paint pot with rounded edges, easy to hold and easy to pour without spills. WeLLDesign developed the concept in close cooperation with PPG and Omefa.

innovatie in verf

4
The result

In 1886, the patent for the original paint can was registered. 124 years later, in 2010, Histor introduced Paintcan, a revolutionary plastic paint pot with optimal ease of use and strong shelf presence.

De heruitvinding van het verfblik

Histor Paintcan

Awards: Gouden Noot (Golden Nugget packaging award) , GIO Award, Dutch Design Award (finalist)

De Gouden Noot voor de Histor paintcan

Red Dot award for PPG

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