By employing a structured process of creating ideas is appears to be possible to develop the ‘logical concept’ for a product or service: the first touch screen mobile phone ever. A condition for success is to be aware of the (long-term) trends and to become free of the pressure of short-term goals. WeLL Design came up with a number of concepts for a mobile phone before the first IBM product featuring a touch screen was marketed. WeLL Design was of the opinion that the ideal phone would feature a touch screen that could present a keyboard if desired.
The result was the preface to many projects in telecom business for, among others, Ericsson, Ascom, DeTeWe, Alcatel-Thomson and HTC.